Mission Trip and Travel News

Define and work for Loreto as a tourist product integral, to cope more efficiently target the overall situation and coordinating the activities between the three levels of government, the tourism sector and organized civil society, were the main objectives of the meeting held on 14 September in this town, with the assistance of top-level representatives of the bodies mentioned, reported the state secretary of Tourism.

Ruben Lugo Reach stressed that this workshop is derived from the efforts from the beginning of his administration has made the Governor Marcos Covarrubias, at the head of the federal Ministry of Tourism, Gloria Guevara Mango, in search of a priority the tourism sector in Baja California Sur in all its dimensions by obtaining a favorable response from others, as in this specific case by the rapid and direct attention to the tourist destination of Loreto.

Ricardo Anaya, Assistant Secretary for Planning SECTUR tourist, reaffirmed the commitment of this dependence strongly support the tourism sector in Baja California Sur, likewise delivered a brief presentation of the National Agreement for Tourism, highlighting the points where the state, municipalities, business and society can be added, also commented that on 19 October, the federal secretary, will be in Los Cabs signing this Agreement with the Governor of the State.

Adriana Perez Quesnay, Director General of FONATUR, unveiled the works and actions carried out by that agency for the benefit of fate and his future plans, stresses that will work in the reconsideration of Loreto by hiring a specialist agency that issues professional market study will enable the definition of Loreto as a tourist destination brand and design a strategy to promote short, medium and long term that will promote the attraction of tourism and investment flows.

Tourism minister give attendees a clear statement of the operating mechanisms of the State Tourism Trusts and Municipalities and the proposed modifications to make them more efficient, then Rodolfo Lopez Ingrate, Director General of the Council of Tourist Promotion of Mexico (CPTM) explained how the Council operates, the experience with Loreto and stressed that support strategies for promotion of the destination is a priority at the highest government level and it will be.

On the issue of Magical Peoples, Pedro Delgado, CEO of Regional Programs SECTUR ratified the federal government’s commitment to support the request to get the nomination that magical town Loreto, Gilberto Amador, representative of the Committee for Magic Town, reported that when there is an increase of 90% in the integration of the technical dossier and also the Mayor and the Minister of Tourism, agreed to coordinate the work from their respective fields.

Finally China Veronica Ruiz, director of the National Tourism Trust, presented the topic on air connectivity highlighting its importance for the development of tourist destinations and introducing them to the audience stories of good practices that have been held in Los Cabs La Paz, mainly through the advice of an agency specializing in studies of the sector, and proposed to form the Committee of Loreto routes and operate under this model that has proven successful.